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Windows’ app store litmus test

Last updated on July 23, 2020

My Switched On column discussing the potential benefits of Microsoft using Windows for tablets garnered over a whopping 1.100 comments. many of which were positive. As I noted in the column, though, Microsoft still has a lot to prove in basing its tablet strategy on Windows as opposed to the currently more touch-friendly if feature-strapped Windows Phone OS.

Following a tweet in which I groused about the still unsatisfying state of driver update management on Windows, that challenge became a topic of conversation on Twitter a few days ago when the question was posed as to whether Microsoft needed to have an app store – like Apple, Google, or itself on Windows Phone – in order to compete in the tablet market. If so, the app store would presumably also be available to the next version of Windows. This leads to a number of hypotheticals. Would Microsoft include an app store in desktop Windows even if it were using Windows Phone for tablets? And is an app store even necessarily for tablets?

My answer to the latter is that it is, at least to be competitive with Apple and Google, and it’s a good idea regardless. for desktop Windows, which is under seige not be any particular operating system (OS/2, Linux) as in the past, but the idea of OS insignificance, a battle that Apple is also trying to fight via its app stores both on the Mac and iOS.