If the Garmin-Asus logo was noteworthy for evoking a range of meanings, it’s hard to leave the symbols in the reworked Avid logo open to interpretation. It’s perhaps slightly misplaced as Avid creates tools for content creation and editing as opposed to playback, but it works great from a holistic level, employing the Volume Up, Volume Down, and Pause/Play buttons that are staples of today’s digital media playback devices. While the purple color is somewhat unusual, a least Avid didn’t go with the Mac OS X candy effect as Logitech did with part of its still-busy logo when it redesigned years ago.