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Motorola’s bad mojo

Last updated on July 23, 2020

Motorola can’t seem to catch a break with the timing of its event introductions. Last year, the company introduced the incredibly thin (if disappointing from a battery life perspective) Droid RAZR the day before Google introduced Ice Cream Sandwich and the Galaxy Nexus. This year, it faced even more direct mindshare competition as Nokia announced its ┬áLumia 920 and Lumia 820 on the same day in the same city, mere hours before Motorola’s announcement In fact, in a goodwill gesture toward media covering both events, Nokia provided buses from its press conference to Motorola’s, chidng that the buses were equipped with Nokia Drive to ensure the best possible route.

Both announcements were upstaged by Amazon’s announcement of the inelegantly named Kindle Fire tablets. But even with an Amazon phone as a no-show, Motorola’s introduction seemed to grab a lot less attention as the handsets themselves — while certainly looking competitive — don’t excite the way the original Droid did. Motorola, like HTC, is suffering from competition from Samsung, which is putting the squeeze on other Android handset makers, and seems like it is struggling to differentiate.

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