Logitech, Ooma get down with “a-p-p”

image The adoption of the “app store concept” has now begun to reach far beyond the smartphone. Recently,, both Oooma and Logitech made some terminology changes to capitalize on the app phenomenon. Ooma renamed its Ooma Lounge device management portal “my.ooma.com” and is referring to new functions as apps. Similarly,Logitech renamed its SqueezeNetwork to mysqueezebox.com and is now featuring an “app gallery” on that page in place of what it used to call xxx. Those changes are effective in Version 7.4 of what it now calls its Squeezebox Server, formerly SqueezeCenter. Most of the Logitech “apps” are merely audio content sources but, then again, so are a number of iPhone apps. Even Peek, which has crusaded against the smartphone, has recently rolled out apps for its e-mail device.

Of course, not every device with app ambitions makes it, and Verizon’s recent withdrawal of the Verizon Hub shows that apps can blossom only if a company is committed to continuing and advancing a platform. A value proposition must be established before it can be augmented. But the rewards can be great. Were it not for the iPod touch’s vast app library, Microsoft’s Zune HD would be a stronger competitor.

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