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Zigging when expecting a Zagg

image At Showstoppers this week, I had the opportunity to catch up with Zagg, makers of the Invisible Shield and a number of other neat accessories that the company as showing at the event.. One question I had was how a company that focused on inexpensive mobile accessories such as screen protectors got interested in making a high-end home AV multimedia tour de force such as the mighty Zaggbox.

Zagg’s nonobvious answer is that, in selling so many iPhone accessories, the company amassed a database of digital media enthusiasts who cried out for a solution like the Zaggbox, which is expected to sell for somewhere between $800 to $1,000. In any case, before going out on such a limb, the company plans to float the product and get feedback on it at the EHX trade show, where  it may come face-to-face with its first customers, custom installers.


  1. DaveZatz DaveZatz March 25, 2010

    It’s a disaster in the making. Maybe already made. At CES they told me they’d announce pricing and offer pre-sales that next week. Didn’t happen. In fact, seems that wasn’t the first delay. And it’s a bit sketchy they won’t talk about their ‘hidden partner’ that built the product. The rep I spoke to made it sound that they are merely the marketing and branding engine here. The feature set was somewhat odd and the price kind of outrageous.

  2. Ross Rubin Ross Rubin March 26, 2010

    Certainly agree that, at that price, it’s a custom install opportunity so they are doing the right thing floating it at EHX.

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