From Variety comes word that he MPAA plans to develop a Web site that will direct consumers to legal sources for movies. Sources note that the the purpose of the site is to direct consumers to legal sources for their feature-length video entertainment. I doubt that the MPAA will be able to become much of a destination for movie lovers, but it may be able to syndicate its content to sites such as Fandango or IMDB.
It also looks like the site may be media-neutral, that is, it won’t distinguish whether the title is available on disc or via download. Therefore, it is far from the download promotion association that I blogged about last year, but could help drive awareness of the multiple sources for digital downloads.