Press "Enter" to skip to content

The Akimbo lesson: Sometimes rising tides drown you

I was especially skeptical about Akimbo from the first time I saw its set-top box, and things didn’t improve much when I finally got to try it out a while before the company’s last-gasp business model switch. However, I thought it had a chance to cash in on long-tail content in the heat of the YouTube frenzy. It seems, though, that the YouTube brand and breadth of free content drove manufacturers to add that instead of the managed semi-pro Akimbo portfolio.

Indeed, this obituary cites double (and sometimes triple) dipping and thin content as the double-barreled smoking gun that killed Akimbo. One note, though, is that it’s not exactly apt to lump Sezmi in with the likes of Akimbo or especially the Roku Netflix box as Sezmi is designed to compete head-to-head with cable and offer very mainstream programming.

By the way, I started one of my first professional writing projects using an killer (both in features and system requirements) word processor for the Mac called FullWrite Professional that was sold late in its life by a company called Akimbo after once being sold by PC database king Ashton-Tate.. It made Microsoft Word (especially on the Mac) look like amateur hour in its day.