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With much discussion regarding Intel’s continued downsizing potentially affecting the VIIV initiative, it’s becoming increasingly important for the chip manufacturer to articulate what VIIV’s value is. With today’s announcement of Netgear’s VIIV-certified Digital Entertainer, it’s a bit more clear that VIIV is a certification somewhat akin to THX. However, VIIV does not guarantee quality of experience, so perhaps a better analogy is the Wi-Fi Alliance certificaiton, but more concerned with what happens within the PC. If that’s the case, VIIV may compete for consumer mindshare with DLNA.