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Pono! Here we go again.

Bobby Owinsky:

it really does sound that much better (it should, but there are caveats), there is a group of people that will buy yet another version of the records that they may have purchased several times already.

Unfortunately, it’s the same group that could not sustain many other attempts to do market higer-, ranging from SACD to iTunes Plus. Unless there’s some kind of game-changing pricing on the Pono service — and that seems unlikely given the focus on a premium experience — Pono likely won’t move the needle more than this five-year old effort.