I’ve been participating in some debate recently regarding the possibility that the HD-DVD camp will have a $199 player available for the holidays. It’s been fascinating to see the HD-DVD camp play price against big brand selection.
A sub-$200 HD-DVD player could happen by that time frame, at least for Black Friday promotions. I have some doubts that such a low price would create a significant advantage as hi-def optical is still catering mostly to videophiles at this point. Content selection will still be limited by the holiday but having a hot franchise like The Matrix, which was such a juggernaut for DVD, will certainly help. Me? I’m holding out for Gigli.
One colleague argues that it’s never too early to play the price card, and I’m sure we’ll see a unit jump. At $199, HD-DVD could become a discretionary second player for home theater enthusiasts bought into Blu-ray but not necessarily convinced that it will win or unwilling to wait out the war. But low-priced purchases represent a low investment. It won’t take long before the content libraries represent more of the total format investment than the player. Having a larger installed base of HD-DVD players out there will certainly prolong the war and pacify Universal, but I’ve still yet to speak to anyone in the industry who believes that two formats are sustainable over the long-term.
My friend and fellow Engadget columnist Jeremy Toeman takes HP to task for promoting “HDTV 2.0,” a marketing sobriquet for the notion of a television connected… to home networks and the Internet at least. What does this have to do with “HD”? Not much, except that the higher resolution makes it easier to display text and the more generally available digital inputs facilitate the attachment of computing devices. (Tracing the tortured history of digital television in the U.S. through Grand Alliance days, it looks like Microsoft in retrospect won the war over progressive scan.)
Does having another marketing term such as “HDTV 2.0” add to the confusion? Yes. Does “full HD”? Yes. How about contrast ratios and refresh rates and three different microdisplay technologies? In terms of impact, HP will be lucky if the notion of connected television becomes important enough in consumers’ minds to raise any fear, uncertainty or doubt. This is particularly true for tasks other than receiving on-demand video over IP, where the goal is to emulate the familiar, evolving mainstream cable experience. But HP is still free to compete in the marketplace of ideas. The TV, so often a big piece of passive glass for which intelligence extends only to image processing, has a timely opportunity to play a larger role in the home network as consumers seek to minimize the clutter of the home theater.
It’s my pleasure to welcome my colleagues at DisplaySearch to the blogosphere. These world-class experts on the display market and its supply chain have already put up a number of illuminating posts and they’re responding to comments, so if you have any interest in displays (which drive practically all consumer technology), you should definitely check it out.
On BoingBoing, tireless DRM foe Cory Doctorow, who has convinced my old friend Aram Sinnreich to switch to Ubuntu (I’m trying it, too.), reacts to the news that Amazon will offer DRM-free with quintessential blog snark, expressing hope that Amazon will fall in line with its “wretched” video store Amazon Unbox. But we all know that audio is different than video because whereas consumers want unencumbered flexibility and choice with their music, when it comes to video they… um, they…. Well, the studios were smart enough to copy-protect their discs so we should reward that, darn it.
Amazon played its card differently than Apple, which expressed hope that its agreement with EMI would yield a domino effect for the other three major labels. In contrast, Amazon emphasized the 12,000 labels, all independent of course, that would offer DRM-free MP3 downloads. Most discussion in this area has focused on the “will they or won’t they?” decision at Universal, Sony BMG and Warner Music, but what if they don’t? That could lead to a situation where indie music is DRM-free and now has digital distribution as good as the big guys, which could grease the path to discovering new artists and shift (albeit slightly) the balance of power.
At today’s unveiling of the RAZR 2, Motorola used its bat-wings logo to designate not only is corporate name, but the entrance for the men’s restroom. For the women’s restroom, they simply turned the bat wings upside down — how very versatile.
Motorola has finally outdone its best-selling handset on nearly all counts. This reminds me of when Apple unveiled the fifth-generation iPod; it was a no-lose situation for consumers. However, Motorola will certainly look to the RAZR 2 to boost its margins and the product will likely command a premium. I’ll throw my hat in for $299 with a two-year contract.
Will consumers bite? I think back to the StarTAC and how Motorola tried to succeed it with the V that never became as much of a phenomenom. The V was to the StarTAC as the KRZR was to the RAZR. Maybe history won’t repeat itself, though, as consumers are still snapping up RAZRs faster than, say, Katanas or other thin clamshells.
While today’s media event included a lot of review for those familiar with Motorola’s announcements from 3GSM or even CTIA booth, the RAZR 2 made good on the extended messaging to focus more on the digital DNA of handsets in addition to their form factors. Some of its legacy spinoffs from the RAZR (like the ROKR or even Z8) may not be so inspiring, but if Motorola can execute this well on a feature phone that will ultimately be available for under $50, its high-end should become more energized.
That said, Motorola needs to rethink its convergence marketing. “Your next television won’t be a television.” That’s pithy, but beyond the state of most consumers’ acceptance of mobile video and not up to their understanding of television.
I’ve had my say on Pure Digital and its newest flash-based camcorder. Thomson licensed the basic design of its first Point and Shoot camcorder, adding a switch to choose between higher quality and longer recording times. With the second-generation Small Wonder, though, its upped the ante, adding SD card expansion capabilities and flip-out screen for recording oneself. I took a chance and got one for my mom for Mother’s Day and was delighted at how she took to its its simplicity, at least for recording. For while playback of what’s on the camcorder is a simple matter of connecting the included composite video cables to a standard television, backing up those videos will require delving into software that, however well-designed and easy to use, will intimidate her.
And this is actually another reason why I chose the RCA version for her as Thomson plans to bring out a plug-and-play DVD recorder accessory for the Small Wonder later this year. Dock the Small Wonder into the drive and it should spit out a DVD. DVD recorders designed to be connected to camcorders aren’t new. Both Sony and JVC offer them. But I’m taking a small leap of faith that Thomson will stay true to the Small Wonder’s philosophy of simplicity to close the loop on mom-friendly video capture.
In this week’s Switched On, I wrote about Apple’s challenge with model diversification as the company’s line expands. It offers three main famlies of iPods. That’s a lot if you consider its pro desktop line to have one model, its consumer desktop line to have two. and its notebook line as arguably straddling both with the MacBook and MacBook Pro.
This week, though, Creative unveiled its iPod shuffle-like Zen Stone, which its Web site classifies as its 11th MP3 model line in the Zen family! Even trying to reduce that to branded families, you’re left with six — Vision, Neeon, V, Micro, Nano and now Stone. Creative even has its older MuVo line up there although the Nano is very similar in terms of form factor.
The Zen Stone may be Creative’s best-looking player in a while (maybe ever) and at a great price point — with some nice accessories, too (I like the keychain) — that brings style into the portable CD player market price bracket, but this is from the company that criticized the first-generation iPod shuffle back in 2005 as follows:
We’re expecting a good fight but they’re coming out with something that’s five generations older. It’s our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that — that’s a four-year-old product. So I think the whole industry will just laugh at it, because the flash people — it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don’t have this kind of thing, and they expect to come out with a fight; I think it’s a non-starter to begin with.
Speaking of new kids on the rock, RCA — which places itself as number three in the MP3 market behind Apple and SanDisk — released most of its new Gem line yesterday. I agree with Engadget’s Paul Miller that the Jet is the best-looking of the bunch.
It’s a bit of odd timing that Pure Digital decided to rebadge its Point and Shoot camcorder Flip Video when a next-generation offering from RCA that supports a flip-out screen and memory card expansion will be available soon. However, I saw the (blister, grrr) packaging today and it’s pretty clever. Not only does the bulbous design imitate that of the camcorder itself., but the back enables you to power it on and play a short promotional video after which you can see what its like to use the small LCD. I would have suggested that the badge on the front alerting buyers to the interactive back be larger and that the buttons be labelled or accompanies by a sticker on the back to make it easier for unfamiliar buyers to find the power and play buttons (as play looks similar to delete).
The big guys are focused on HD, but Flip Video is a very fun product. Casual users love it. As I mentioned briefly when I posted about the Canon PowerShot TX, ther are a lot of places Pure Digital can take the product. It would be great to see two hours of HD, a larger LCD and maybe 5x optical zoon at a $500 price point rounding out the top-end.
Update: Turns out that Flip Video is not just a rebranding. According to Pure Digital, the video quality has been improved and there have been some other improvements. The 30-minute version in white s $119 and the 60-minute version, available in white and now black, is $149. There’s some cool stuff up these guys’ sleeves.
Hey, aren’t those things supposed to go in the ear? I guess this is what happens what art imitates iLife.
I was taken aback when I saw the minimalist, alphabetic icons in Adobe’s Creative Suite 3, which take the old Macromedia cop-out letter-bound application icons and add a heaping serving of boredom. Here’s a great post explaining the, um, design decisions behind them. Much of the blame goes to the Macromedia merger and the overwhelming number of applications now on Adobe’s palette and, perhaps more practically, the Mac OS X dock to which I assign most of the blame. Regardless, we shouldn’t have to give up beauty for functionality in our digital workspaces. This sets a bad precedent.
The funniest comment asks if Adobe is “trying to create its own version of the periodic table” while the one that best expresses the head-scratching bottom line is, “I can’t believe these icons are from a market leader in design applications.”