At Paul Thurott’s Supersite for Windows, Paul Thurott agrees with a recent John Dvorak column noting that Microsoft is losing the PR war by being quiet, that it should be raising the volume now in advance of Windows 8, that the successful response to the relatively quiet launch of Windows 7 happened only because Vista was a disappointment, that not every product should be kept secret until just before its launch in the way Apple launches products, and that not every product should be launched the way Windows 7 was launched.
I agree with Thurrott that Microsoft has turned down the bombast and advance exposure to many of its key products, some good recent example being Windows Phone 7 and Kin devices, but not that it is out of the conversation. It is difficult to say if the “new humility” – or a convincing impersonation of it — has resulted in warmer receptions by the media, but I believe it has. More significantly, Microsoft is paying more attention to the user experience across its products in general. This doesn’t mean that Microsoft is trying to emulate Apple, although like Apple Microsoft is increasingly speaking through its products. Putting up and shutting up are not mutually exclusive.
Incidentally, it is quite amusing to read in the piece that, when it comes to promoting Apple’s products such as the iPad, according to Thurrott, “the press markets it for them, and makes people believe that this is somehow a big deal. It’s a self-replicating back-patting, buddy system, plain and simple.” A few dozen pixels to the right of that statement is the site’s tag cloud, which includes, among the most frequent terms, “Apple” and “iPhone.”
Keynamics attracted fans with its Aviator laptop stand that could pack up to take minimal space and yet offered flexibility for a variety of laptop use cases such as airline seats. They followed up that device with the Element. Whereas some iPhone stands are so small they can fit in your wallet, the high-stepping Element hoists your iPhone far off the surface while providing pass-through cut-outs for cables. It’s price is pretty lofty, too, at $29, so Keynamics is promoting that it will work with an array of other cell phones and larger devices.
Keynamics’ site also motes that the device will support the iPad, something I was tempted to try given the product’s sturdy build. And while it technically can hold an iPad, I wouldn’t recommend it as the iPad’s center of gravity is simply too high to support the relatively narrow support of the Element. It will work, but it’s just a bit too easily toppled, at least in portrait orientation.
One of the less successful handsets RIM has launched in the past few years was the BlackBerry Pearl Flip. The phone seemed like a throwback to a form factor from which American consumers – at least smartphone consumers – had moved on. But if the documented rumors from Boy Genius Report are true, RIM may be mounting another attack on the clamshell with the 9670. RIM would be demonstrating a continued commitment to push into other form factors beyond its classic QWERTY candy bar of the Curve and Tour.
Putting a full-QWERTY keyboard onto a squarish device that opens in some way has been tried by several manufacturers. There’s been the Verizon Blitz (by PCD), the Motorola Hint and Karma, the Nokia Twist, and the forthcoming Microsoft Kin One. The 9670, though, looks like a longer device, perhaps more akin to the Samsung Propel Pro or Palm Pre.
But I still like the idea of a QWERTY device in a clamshell, like the LG Lotus offered exclusively at Sprint. Some consumers simply prefer ending calls by closing the phone. And compared to sliders, clamshells let you have an exterior display while controls and perhaps the touch screen are protected from accidental activation without having to lock the phone, and may be a more comfortable upgrade for consumers who have spent years with clamshells like the Motorola RAZR..
There’s another new feature being debuted at Out of the Box that’s being dubbed The WIRE (It’s an acronym, but I’ll let you guess what it stands for.) The idea is to track other writing I’ve done around the Web. I’m getting a bit of a late start on the first one, but will shoot for same week coverage moving forward. In case you missed them, here were the two columns I wrote last week:
Engadget:: Switched On: Kin dread spirit
Following Microsoft’s criticism of Google competing with Android handset makers with the Nexus One, this Switched On column examined Microsoft’s decision to offer its own branded handsets, the Kin One and Kin Two, and how they compete with their OEMs more directly than Google did.
ABCNews.com: Portable Scanners Blaze a Paper Trail
Surprise, in the era of multifunction printers, there’s still a market for scanners, particularly portable ones that focus on a particular purpose. My Tech on Deck column covers scanners from The Neat Company, Plustek, and Apparent’s Doxie, which recently started shipping after being launched at Macworld Expo.
I had a chance to chat with some of Apple’s MacBook team this week to talk about the new MacBook Pros, which look exactly like the old MacBook Pros. One interesting note, though, is that the battery life of all models have been improved thanks to the good work of Apple’s on-staff battery chemists, and those looking for a portable computer that can yield 10 hours of battery life need not carry their screen and keyboard separately as the 13” model has answered the iPad’s challenge.
The battery life on the 13” model’s larger-screened siblings is also quite good, clocking in eight or nine hours. But these products also have faster processors, larger screens and discrete graphics, all of which take their toll. While I’ve always understood that smaller devices need to have smaller batteries, which affect battery performance, the paradox was that smaller smaller, more mobile notebooks more likely to be used away from a plug. Score one for the little guys this time.
Now that Palm is apparently up for sale there seems to be as many alleged reasons for its struggles as there are people serving them up. One of the most popular ones is that Palm should not have
Palm CEO Jon Rubinstein has expressed some regret that Palm couldn’t launch on Verizon earlier and vie for the kind of promotion that the Droid received. Even if Palm had had the Pre for only three months, though, it’s doubtful that Verizon Wireless would have jumped in with as much support after Sprint had the opportunity to debut Palm’s handsets, even with the “Plus” enhancements.
Sure, it would have been better to ride the twin horses of AT&T and Verizon to higher market share, but Sprint was the best deal Palm could get. It believed in Palm and the platform, and offered strong marketing support. Sprint is still the third largest U.S. carrier. Its 50 million customers were more than an ample base into which Palm products could be sold, and its 3G network generally has good coverage and very good speed.
The strongest argument against blaming Sprint for disappointing WebOS volume, though, is to contrast it against the launch of the T-Mobile G1, which launched on a carrier with fewer subscribers, lower ARPU, and (at the time) an embryonic 3G network, but which still managed to sell a million units in its first quarter of availability and set the stage for continued Android growth throughout 2009.
Its hard-line stance against Flash (how come no one ever talks about Apple banning Silverlight as well?) notwithstanding, there have been steady signs that Apple is being more open to different kinds of apps that once perhaps would not have passed muster in its iTunes app store. Examples include MapQuest competing with Google Maps and Slacker, Rhapsody and others offering alternatives to iTunes purchases (although really representing “coopetition”). Indeed, if Apple is, at its heart, a platform company as Steve Jobs says, then that’s the way it should be. And both Apple customers and the company benefit.
Regardless of why Apple approved Opera mini, it is an asset to the platform, perhaps a parting gift to first-generation iPhone users stuck on an EDGE network. Due to its proxy architecture, Opera mini is much faster than mobile Safari. It also offers great Web site fidelity, and (somewhat less efficient than in the desktop version) tabbed browsing, but can’t work around the prohibition of Flash content. On the other hand, it doesn’t use the universal pinch and zoom gestures, and there are times I wish it allowed greater levels of zoom although I found the text to be quite readable. It’s somewhat counterintuitive that Apple allowed this “commodity” browser – so widespread in its availability on not only smartphones but many feature phones – onto the app store. But I’m sure customers won’t be complaining.
If you’re asking whether Apple implemented multitasking in iPhone 4.0 (and you’re not a developer), then you’re asking the wrong question. Multitasking headlined the seven “tentpoles” that made up the major new features of iPhone OS 4.0. Apple is bringing the benefits of multitasking through a clever mix of new system features that extend the benefits of multitasking that Apple pursued with push notifications.
Covering such major bases as background location tracking and extending background music playback from the iPod app to Internet services such as Pandora, there are now very few multitasking needs that won’t be met with Apple’s approach that, according to the company, preserves the keys of security – an approach that Apple maintains will preserve the keys of security, simplicity, performance and battery life.
The task switching in iPhone 4.0 complement other changes that used to require a seemingly endless series of swipes to get at information. These include a unified inbox and folders for grouping apps. (It would be great if the app store let you designate an app upon downloading). indeed, these should even free up more screen real estate for another new feature – custom wallpapers beyond the lock screen.
In the Q&A following the announcement, Apple was asked about widgets, a feature available on the Mac and on Android, but not on the iPhone. Apple seemed open to implementation at some future time, particularly with the iPad and took a step toward more lock screen functionality with music playback controls. All in all, the update should go a long way toward removing many user interface inefficiencies that Apple had begun to attack in the platform, as well as make using the iPhone a smoother and less frustrating experience on a daily basis. But since at least some of these features – especially the headlining multitasking – have been available from major competitors, it begs the question whether iPhone OS 4.0 is enough to beat back not only the imrovements of the core Android operating system, but what others are building on top of it.