No, I’m not impersonating Fake Steve impersonating Bono, I’m referring to Hitachi’s upcoming Blu-ray camcorders that the company describes as recording in “full HD.” This was surprising to me as consumer camcorders do not record in progressive scan and other companies, such as Sony, have used that term to refer specifically to 1080p. Now the question is whether Hitachi and other plasma TV companies will call 1080i sets “full HD”. That ship has probably sailed as they’re now planning to bring margin back into the business with their own 1080p sets, trying to beat LCD at its own game, but more confusion will reign.