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Apple sounds off on Boot Camp

Apple today expanded its "Get a Mac" campaign with three more amusing ads in which the Mac character gently jibes his anthropomorphized plaform rival."Work vs. Home" and especially "Out of the Box" (we're flattered) include great punch lines, although Macs now come with some heavyweight trialware of their own from Apple (iWork) and Microsoft (Office).

The weakest of the ads, though ("Touché"), is the most revealing. Apple is now advertising nationally that Macs can run Windows, elevating Boot Camp to more than just a technological curiosity and virtually assuring that it will address Vista compatibility in a timely fashion. Well, at least something about Vista stands to be timely.

In addition, greater numbers of Mac users using Windows means that one of the principal companies involved needs to step forward to support this configuration. Apple won't. Microsoft should.