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AMD and the future of ultramobile

Last updated on July 23, 2020

Sean Hollister at The Verge writes a great piece about AMD’s woes which, among other criticisms, notes that AMD stayed out of the netbook market for too long. But with the low margins and eventual collapse of the netbook market as it had previously existed, that might have been a wise business decision. Perhaps the best thing gained from being in the old netbook market would have been gaining a greater understanding of the new ultramobile market of tablets and hybrids running Windows 8 and RT with Clover Trail and ARM processors. Obviously, AMD will need to be a strong player here to be competitive and would be consistent with a move into ARM.