Press "Enter" to skip to content

A disappointing AT&T Experience

I took advantage of a trip down to Atlanta this week to check out the new AT&T Experience store, which promises to bring together all of AT&T’s formidable triple-play assets. In particular, I was interested to check out U-Verse and HomeZone, its home video plays.

I thought I might document the trip with a few pictures, but was accosted by an employee on some kind of cigarette break while I was outside the store, maybe 15 or 20 feet away just taking pictures of the facade. I can — OK, I really can’t — understand companies getting testy about taking pictures inside a store, but outside? Does the store have anti-aircraft artillery on the roof to take down any planes snapping pictures for Google’s or Microsoft’s maps?

Regardless, the employee said I needed to get permission from corporate in order to take pictures of the store. She pointed out the manager to me so that I could ask permission but was too late to prevent me from finding out the deep corporate trade secret of what AT&T’s logo looks like. The manager was on the phone and I didn’t have that much time so I decided to keep the camera in my pocket.

Inside, the store was a blown-out version of a Cingular store, with various tables focused on tasks such as music, games, etc. However, it would be a stretch to say that these tables provided any kind of “experience”; there was a notebook PC at each station running a bland informational presentation that could be easily transplanted to any AT&T mobility store. There were, however, far more accessories on display and for sale than you’d find in a typical wireless carrier store. And a large kiosk devoted to the iPhone with a few sample units.

As for AT&T’s home stuff, there wasn’t much. Three large flat-panel TV screens were on display toward the rear of the store showing video loops. The ones on either side featured DirecTV while the middle one was dedicated to U-Verse but featured only a loop of low-resolution video highlighting some upcoming movies that could apply to practically any cable system in the country.

I actually did get to speak to that manager, by the way. As I walked back out through the door utterly disappointed after about 15 minutes, he ran after me asking if he could help me with anything. No, he couldn’t.

One Comment

  1. Suzanne Somerset Suzanne Somerset August 25, 2007

    The store is garish. Halloween USA.

Comments are closed.