Windows 7 Starter Edition gets a fresh start

Earlier this month, I wrote a Switched On column for Engadget that discussed how Windows 7 Starter Edition’s three-app limit left Microsoft wide open for jibes from Apple and detractors. Today, the company announced that it is lifting the three-app limit. Instead, it will rely on features such as personalization and streaming music support to distinguish the Starter Edition from Windows 7 Home Premium, which will be the default edition for developed economies.

Removing the three-app limit, which was arbitrary in this day of Web applications that Google Wave has so aptly demonstrated, will remove potential frustrations that consumers of value-targeted PCs would have experienced while still providing enough of an incentive to induce consumers to upgrade. The losers here are Apple’s commercial writers, who will now have to dig a little harder to find something to ding Windows 7 on, and Linux, which, as I’ve noted, has increasingly had trouble justifying its presence in netbooks. But the potential of other “gaptop” devices such as Qualcomm’s SmartBook initiative, may offer new hope, It’s starting to look, though, that the opportunity is more around the smaller screen size than a lower price point.

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