As noted on this blog’s About page, Out of the Box is written independently of my employer The NPD Group, and I haven’t delved too deeply into NPD research findings here.
But as this blog starts gearing up for its fourth year, launching today is another source for my industry commentary that more directly considers the context of NPD’s information. The official blog of The NPD Group begins this week with coverage of Black Friday and will continue to focus on holiday electronics sales and other issues relevant to the consumer technology. I smashed the champagne bottle of a first post against the hull of her template just a few minutes ago.
Joining me on the NPD blog will be my colleagues Steve Baker and Liz Cutting while NPD’s consumer technology PR manager Sarah Bogaty will be managing things behind the scenes.