The results of the multi-year effort to bring over-the-air digital broadcasts to mobile handheld devices will bear fruit in 2010 as we see the first devices that support MDTV. As I noted in a recent Webinar, the addressable market for mobile DTV includes tens of millions of devices with screens, including cell phones, notebook PCs, portable DVD and flash-based media players, rear seat entertainment systems, tablets, e-readers, portable game consoles, maybe even portable navigation devices (outside the car, of course) and digital picture frames.
But one of the more intriguing devices that can receive the new MDTV standard, as it will be called moving frorward, is the Tivit. In an interesting contrast to FLO TV, which recently rolled out its own dedicated Personal Television, the Tivit has no screen at all, but rather acts as a personal “DTV server” (or “rebroadcaster” to use terminology less palatable to the broadcasters) that can send video to nearby Wi-Fi devices such as cell phones, notebooks, and he iPod touch. Assuming MDTV lives up to its reception claims, this should be an attractive product for use in a vehicle.
Tivit’s operation is very similar to how Novatel’s MiFi delivers 3G access to Wi-Fi devices, with two key differences. The bad news is that,, unlike with the MiFi, client devices will need specific client software to support its output. The good news is that, unlike MiFi, Tivit won’t have a charge for the service it delivers.
Down the line, the two devices may be more competitive than complementary, though. Novatel has built the MiFi to be a platform, and there doesn’t seem to be any reason why Novatel couldn’t deliver a MiFi equipped with an MDTV tuner that subsumed the functions of Tivit.