The release of the new HTC One has served as a reminder of the company’s struggles to make market headway despite nearly universally praised designs.
But there is another company struggling with that predicament that has a long history to the contrary: Sony. Its XPERIA handsets are solid, attractive, have gorgeous displays, great cameras and were water-resistant before it was cool. The company continued its flagship back at MWC with the XPERIA Z2, one of the first handsets to include Qualcomm’s Quick Charge 2.0 technology.
That Sony, which has a great tradition of battery technology including rapid charging, adopted the technology is a significant endorsement of its value. The company is still not pushing hard in the U.S. – probably a wise move considering its restructuring and the highly competitive environment. However, should it change its mind as it ramps up to a six-month release cycle, it would be coming in with a strong offering.