The iPod brand comes full-circle

When Apple debuted its portable digital music player that would interact with iTunes, it named it iPod. This left many scratching their head iPod? Why not iSongs or iMusic, particularly since Apple was almost exclusively focused on that content at the iPod’s debut. Over time, though, Apple added support for more media types to the device, including photos, videos and games.

Years later, Apple introduced the iPhone, claiming that it was the best iPod it had ever produced. In fact, the app that played back music and videos was called “iPod” to play upon the familiarity with the blockbuster portable device. This always seemed a bit odd to me, though – assigning what had previously been a hardware brand to software. Indeed, the metaphor fell apart when Apple introduced the iPod touch, and renamed the “iPod” app Music to avoid recursion.

Now, a decade after the debut of the iPod, and as Apple may finally leave the iPod classic behind this fall, it’s all becoming almost completely logical and consistent. Apple still has the fixed-function iPod shuffle, but the flagship iPod touch is indeed a container for many seeds; the floodgates have been opened completely with a rich app library. And the iPhone’s “iPod” app will disappear with iOS 5, being replaced with separate apps for music and video. This move signals that – as much as the iPod has been synonymous with music – its brand and capabilities have grown into things more consistent with its name.

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