Tag Archives: Walmart

A pit stop in the Android tablet race to the bottom

Leaving the Surface RT in Microsoft’s shiny new Surface 2 lineup lets Microsoft offer a product that is closer to the price range of the iPad 2 and iPad mini. It also helps the company save a bit of face after the RT’s dramatic price decline in the wake of flagging sales. What it doesn’t do, though, is enable Microsoft’s first-party tablet efforts to play in the fastest-growing segment of the tablet market, products that are small (7″) and cheap (sub-$200). Apple isn’t playing in each of those subsegments, either, but it’s closer than Microsoft in both. I’ve written before about how the breakneck price compression in the small Android tablet market has forced manufacturers such as HP and HiSense to cut prices at or shortly after introduction. The latter’s Sero 7 LT is now available for well under $100 at Walmart while the Tegra 3-equipped Sero 7 Pro has hovered close to a double-digit price tag on sale. But two announcements last week hit pause on the 7″ price avalanche.

Monster, which knows a thing or two about competing in — and even begetting — oversaturated categories, introduced its own M7 7″ tablet in eight different colors with a rounded top right corner that, in a bit of inside baseball, resembles the left half of Monster’s logo. It becomes yet another exclusive for Walmart, which has shown a voracious appetite for inexpensive 7″ Android devices. Not surprisingly, Monster really hopes to differentiate based on the quality of its audio output,. This is a proposition that, at a basic level, hasn’t enabled HP to command much of a pricing premium with its Beats-enabled tablet. Monster will follow up with a 10″ tablet.

Speaking of HP, its second Android tablet, the Slatebook X2, has been early to support NVIDIA’s Tegra 4. But it will soon see some speedy competition from a number of smaller, mostly regional, distributors selling NVIDIA’s Tegra 4-equipped 7″ Tegra Note distributed via NVIDIA’s GeForce card brand companies. The tablet supports NVIDIA’s DirectStylus technology for improving passive stylus performance but — here again — stylus support hasn’t translated into strong market performance for tablets such as the Surface Pro and Galaxy Note tablets.

The M7 has debuted at $149 while the Tegra Notes are coming in at $199 . The way things have been going, though, they may be priced considerably less before long.

Boxee TV lands between the living room and cloud

The new Boxee TV, like the original Boxee Box, is also produced by D-Link. But there’ll be little issue setting something on top of this one. Indeed, that’s what Boxee has figuratively done, stacking over-the-air DVR functionality on top of the Internet content that was delivered by the original oddly-angled cubazoid. The Boxee TV model is somewhat of a cross between Simple.TV and Aereo. Like the former, Boxee TV is a local device. Like the latter, though, it relies on cloud storage rather than local storage and unlimited local storage at that. Boxee TV will cost $99 and the company has struck a deal to blow it out at Walmart. Thus, not surprisingly, Walmart-owned Vudu will be one of the featured broadband TV launch partners along with Netflix.

Alas, there’s a monthly fee: $15 per month independent of any other services,. Like Aereo, Boxee will be offering access to all the recorded video via a Web app that should cover most services. So, it seems that Boxee, like Simple.TV, is courting the cord-never, or at least seeking to bring a bit of flavor of TV Everywhere to that crowd. Unlike Aereo, Boxee TV actually uploads recordings to the cloud, so it may be able to maneuver more deftly around legal challenges.