Tag Archives: iPad mini

10″ iPads are minivans

In a particularly poignant analogy at the D8 conference in 2010, Steve Jobs compared tablets to cars and PCs to trucks. As the market for tablets has matured, we’re seeing more differentiation between different sizes of tablets. Clearly, Apple started with the 9.7″ iPad, which still retains the main iPad branding proper with the smaller iPad being dubbed the mini. That latter device competes with a host of inexpensvie 7″ Android tablets that grow in number while shrinking in price. … Continue reading

This holiday, $299 is the new $199

This holiday, consumers will have at least three strong new consumer electronics products from which to choose converging around a $299 entry price — the Nintendo Wii U (basic set), the Kindle Fire HD 8.9, and the iPod touch. The other product that comes close and which may give that all a strong run for their money is the $329 iPad mini. While these products may come with different descriptions worthy of Breakfast Club-style stereotypes — the video game, the … Continue reading

The tradeoffs of an iPad mini Retina display  ʦ

Marco Arment: Apple didn’t make an arbitrary decision to withhold Retina on the Mini to save money, upsell more buyers to the iPad 4, or “force” the first generation of iPad Mini owners to upgrade next year. They chose not to ship a Retina iPad Mini because it would be significantly worse than the previous iPads in very important factors. Marco makes astute observations about the often non-obvious tradeoffs in product design. There are always compromises. However, the new Nook … Continue reading

The dwindling case for the iPad 2

(No, this post is not about a new protective cover that wraps around Apple’s second-generation tablet ever more tightly.) Breaking a bit with tradition at the debut of the iPad mini, Apple did not keep the previous version of the iPad 3 in the lineup with the release of the fourth-generation iPad. Instead, it eliminated the third-generation iPad and instead left the slower, second-generation (iPad 2) product in the lineup. About the only possible explanation for this was that Apple … Continue reading

Marketing a mid-sized mini

Apple devoted a good chunk of the iPad mini introduction doing a direct comparison with the Google Nexus 7 (by ASUS as everyone has clearly forgotten). It was at once necessary and wasted, depending on the audience. For those open to comparing the two, the less convincing focus on the increased screen real esate and the more convincing (if oft-trotted out) focus on tablet app superiority helps to justify the 65 percent price step-up from the baseline. But for many, the … Continue reading

iPad mini: the Retina Display question

Most coverage that we’ve seen of the rumored iPad mini notes that it won’t have a Retina Display. There is, however, a counterargument.  Clearly, Apple has been on a Retina tear (although hopefully without any actual torn retinae) as it has become a defining and increasingly anticipated feature crossing many product lines: MacBook, iPhone and iPod. If Apple was willing to put a Retina Display on the iPod touch, why wouldn’t it put one on the iPad mini? The technology … Continue reading

How the iPad mini stacks up  ʦ

The iPad mini appears to be imminent, buttressing Apple’s tablet franchise from lowball, razor blade-focused models such as the Kindle Fire and Google Nexus 7. One way the company can save face in light of its earlier comments rebuking smaller tablets is by going a bit larger. Samsung’s Galaxy Tab 7.7, for example, has been well-received, and I’ve had a good experience with the screen size of the Motorola Xyboard 8.2. Eddie Cue’s comments that came to light regarding the … Continue reading