Tag Archives: BlackBerry 10

BlackBerry 10: Moving on from PlayBook

Roger Cheng at CNET:

You can’t accuse RIM of rushing out BlackBerry 10. If anything, the operating system is way overdue. But the company has clearly spent the time to work out the kinks, and the early experience with the software has been pleasantly surprising.

RIM isn’t aping a trend or trying something completely new with BlackBerry 10, it’s actually focusing on its core smartphone product.

Absolutely, BlackBerry 10 is no PlayBook because the former is software and the latter is a device and that pretty much ends any debate from the literal perspective. But points taken: the PlayBook was rushed (although it was also late) while BlackBerry 10 has not been (we hope). Further, while the PlayBook was a one-off in an incremental market for RIM, BlackBerry 10 is a foundational technology for the company that it expects will last the next decade the way OS X has (and iOS is on track to).

An even greater issue for the PlayBook than those that Roger cites, however, including carrier acceptance, was developer acceptance (the two are of course related).  As a technology underpinning, BlackBerry 10 is, in fact, an evolution of the PlayBook OS (somewhat like OS X was an evolution of the Darwin project). However, BlackBerry 10 will, as Roger notes, enjoy the advantage of being on RIM’s higher-volume handsets rather than breaking into a new category.

With the Android market coalescing around Samsung with some HTC and Windows Phone doing the same with Nokia and HTC, certainly there will be at least one domestic carrier willing to give the new devices a try. Still, no matter how successful RIM’s developer evangelism is, there are bound to be many gaps at launch as there was for Windows Phone.The nightmare scenario is not that BlackBerry 10 will be the PlayBook, but that it will be webOS.

Keyboard input: right from RIM’s playbook

Clearly, a $120 keyboard add-on for RIM’s PlayBook won’t be enough to immediately reverse the fortunes of RIM’s tablet, a product that now bears the burden of carrying RIM from the glory days of the BlackBerry 7 legacy to its future of BlackBerry 10.

Indeed, the peripheral, at best, brings the PlayBook closer to par with integrated keyboard offerings designed for products such as the iPad and ASUS Transformer line. Nonetheless, the PlayBook keyboard in its neat little netbookesque shell, should appeal to RIM’s core; many of these folks are QWERTY junkies. It always struck me as a serious omission that RIM did not provide a keyboard companion for the PlayBook. Of course, its 7” display creates design challenges in terms of making an effective input device that matches the width of the device.

But in case you were hoping that RIM had shifted its marketing focus away from the enterprise, a decision that led to shipping the device with the consumer-unfriendly first version of BlackBerry Bridge, there’s little to report. The video showing off the accessory demonstrates… Citrix client.. It’s not even clear from the video if the keyboard works with the kind of native Playbook apps that RIM is so ardently seeking to woo, much less RIM’s own, recently upgraded Docs to Go suite that is a nice differentiator for the device.