Last week’s announcement that Seesmic would not discontinue support for its social network client for BlackBerry demonstrated the challenges that RIM has faced competing for developer attention. With iOS and Android far in the lead, Microsoft pushing hard for Windows Phone, and HP seeking to attract developers to as it evolves the webOS multi-device platform strategy, few developers have the resources to create quality omnipresent work, and something has to give.
The news was not as bleak as it seems on face value, though. First, Seesmic was competing against RIM’s own well-designed (as BlackBerry apps go these days) Twitter client. Second, third-party Twitter clients are in a precarious position on several mobile platforms. Apple, Microsoft and others are integrating Twitter into their mobile operating systems. And Twitter the corporate entity has scooped up TweetDeck, the most prominent competitor to the Seesmic software, following its previous acquisition of Tweetie, now the official Twitter client for Apple devices.
Nevertheless, while RIM has done what it can to smooth the road to the promising Playbook by supporting AIR and Android apps, it’s going to be a harder sell until a native BlackBerry tablet OS SDK is available and – more critically — until it can bring that QNX-based platform to its smartphones.