Most of the reviews of the BlackBerry PlayBook remind me a lot of the first reviews of Motorola Xoom. “It’s no iPad.” Yes, we know, and so do RIM and Motorola and Google. You don’t need to turn on either device to know there would be a significant app and feature gap deficiency versus Apple’s pioneering slate that has since had a year to mature. Yes, the PlayBook lacks e-mail and calendaring for the moment. Oh, by the way, the Xoom and PlayBook both multitask out of the box. Did the first iPad? No, buyers had to wait half a year for that feature.
But the PlayBook is far more significant for RIM than the Xoom was for Google. Honeycomb is a major new release of Android, no doubt. But while the user experience of Android had room to improve (and still does), it didn’t have nearly as far to go to become a satisfying user experience as the BlackBerry OS does. That’s more on the scale of the leap that Microsoft took from Windows Mobile to Windows Phone 7.
And, based on that burden, it seems that RIM has nailed the basics, taking some of the UI concepts in BlackBerry 6 and making refining them while adding the visual thumbnails from webOS. The user experience of the BlackBerry Tablet OS (OK, still some refining left to do on the naming) is as slick, simple, responsive and engaging as anything on the market. Bezel gestures strike me as far more intuitive than webOS’s gesture bar. And despite RIM’s decision to go with the BlackBerry Bridge option before developing native PIM apps, the OS itself is more feature-complete than, say, the first version of Windows Phone 7.
I’m not sure how well it will all translate to handsets, but it is exactly what the BlackBerry needs to stem the tide of its user exodus. If RIM can execute on that fusion, it is back in the game.
RIM’s also done a solid job with the PlayBook hardware. I prefer the vertical orientation of the iPad and Galaxy Tab, and (of course) Nook. The PlayBook, though – and most of the bigger Android tablets — seem to be going for a horizontal orientation by default. Of course, this is more of a curiosity than anything else. Yes, the on button is a little hard to press, but even with the paucity of apps, RIM has the best 7” tablet on the market right now.