In any future situation in which Apple seeks injunctive relief against an Android device maker, the Apple-HTC license agreement will have to be shown to the court and the parties’ lawyers, and other adversaries will hold it against Apple, claiming that Apple’s willingness to sell a license to HTC covering a given patent means that it can be compensated with money for the continued infringement of such a patent.
With all the vertical integration and feather-ruffling of the new Microsoft (you know, the one with the sedate logo), it’s important to remember that the company has not abandoned its traditional business models of licensing and supporting multiple computing platforms (especially the one controlled by Apple) any more than it’s ready to dump desktops and notebooks as it embraces the tablet with Windows 8.
That’s why it’s refreshing to see that Microsoft apparently plans to bring Office, and from the looks of it, in optimized form — not only to iOS — but to that target of its legal ire, Android. This should be a win for Microsoft. Office is not the killer app that it once was, but having Office available on other platforms helps expand the power of the franchise as those platforms grow. The competitive impact to Windows Phone or Windows on tablets should be negligible as Microsoft has long since moved past the corporate synergy argument in promoting those platforms, even as it has boosted it by tying its music and entertainment to the vibrant Xbox brand versus the now buried Zune one.
Apple has them; Microsoft is building them. Despite all the advantages of online pure plays, a physical presence in the real world has its advantages. Amazon’s partnership with 7-Eleven took advantage of the latter’s broad reach (8,000+ locations in the U.S. alone) and the almost completely noncompetitive relationship between the two retailers (despite the occasional accusation that a taquito tastes like it’s been in a box for a couple of days). It’s now expanding that presence with Staples, which has a much smaller number of locations (fewer than 1.600 in the U.S., where more than three fourths of its stores are based). And Amazon sells just about everything you can find within a Staples store.
Indeed, it’s easier to see what Staples gets out of the deal. Those looking to pick up their Amazon purchase might remember that they need to pick up some printer paper or ink. At least Amazon gets to give consumers an option at which to pick up their wares in an environment that may be a bit less chaotic than one swirling with Slurpee-seekers.
The Verge reports that Microsoft is working on developing a high-powered 7-inch gaming tablet dubbed Xbox Surface. It would represent a modern-day Xbox contrast — launching a primary gaming platform on Microsoft hardware but supporting multiple mobile OS tablets and smartphones as second screens via SmartGlass.
This appears like a radical change of strategic direction and in some ways it is. Microsoft had previously kept its homegrown hardware to home console games, eschewing competition with Sony and Nintendo in the portable space. But the vertically integrated Xbox Surface would be a new platform whereas Microsoft positions SmartGlass as a “companion” that it opens to all tablets to enhance the gaming and entertainment experience. It’s a smart way to hedge with attacking the market that’s real today (console games) while experimenting in the one that’s developing (multiscreen).
Even before the iPad mini’s strong opening weekend, the race was on as to which company would be first to give it the clamshell treatment. It’s not too suprising that Zagg, which leaked the iPad mini’s availability prior to its official announcement, looks prepared to win that race with a pair of accessories. In contrast to their current folios, in which a split back works with a keyboard groove in which to place the iPad, the ZAGGkeys Mini 7 and the less elegant but presumably more ergonomical ZAGGkeys Mini 9 have more of a Surface-like layout, with a kickstand in back of the case and the keyboard rolling out in front. This makes for a fairly large footprint.
The usual landslide of cases and other iPadaphernalia has also started pouring in with announcements from Kensington, Griffin and others.
(No, this post is not about a new protective cover that wraps around Apple’s second-generation tablet ever more tightly.)
Breaking a bit with tradition at the debut of the iPad mini, Apple did not keep the previous version of the iPad 3 in the lineup with the release of the fourth-generation iPad. Instead, it eliminated the third-generation iPad and instead left the slower, second-generation (iPad 2) product in the lineup. About the only possible explanation for this was that Apple couldn’t get the price of the third-gen iPad down to the $399 price point it was seeking to address competition in the 10″ Android tablet category. Costs have also likely come down more on the iPad 2 components so that that product can now be more profitable at $399.
However, it also puts the older iPad 2 closer to the new iPad mini that shares its processor and resolution. This begs the question, what is the case for the iPad 2 given that the iPad mini is 80 percent of its size and identical in most other respects. In fact, the iPad mini’s cellular models can connect to LTE networks whereas the iPad 2 is limited to 3G.
As smartphone trends clearly show, there is a large group of consumers that will flock to the larger screen. There’s also something to be said for having a product below a pricing milestone ($350) and another below $400. But, all things being equal, and most are in this case, the iPad mini just seems a bit too close to the 10″ iPad’s price and capabilities. The lineup would have been a bit cleaner with either the iPad mini at $299 or the third-gen iPad between Apple’s latest tablets.