Following my recent post about the evolution of the amorphous iPod brand, this week provided a great opportunity to look at another brand with a potentially foretelling malleable moniker – OnLive. The company showed off its service running on the iPad and HTC Flyer. Support will come in two phases. The first will overlay touch controls onto the games, perhaps suitable for use with your Fling or ThinkGeek Joystick-It. And while that may be the more portable option, the better game experience will happen once OnLive enables its controllers to work with tablets.
To see OnLive branch out from the PC where its content largely originates, beyond the TV where many of its games would likely be ported, and to the tablet where many of its games might not be technically feasible, clearly improves the value of the service for OnLive’s game partners. But OnLive’s other recent announcement – that it would partner with Juniper Networks to host remote PC applications – demonstrates the true versatility of the service. If OnLive has been able to remotely deliver games with good performance, the interface of the average Windows app will be child’s play. The next stop on the world conquest tour would be apps delivered via set-top boxes to TVs, which would put OnLive on a collision course with ActiveVideo.