On Apple’s new iPods

Apple does not seem to be too concerned by the new economic disparity facing the new iPod touch. In fact, this will be the first time that Apple has offered the iPod touch in six hues. That’s not so unusual for a mature product line, but it has been something that Apple has tended to confine to the lower-end product and a move that indicates confidence in healthy sales volumes.

My latest Switched On column talks about the changes to Apple’s iPod lineup.

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