Microsoft gains greater distribution for Surface RT

Staples’ decision to carry the Surface RT probably won’t do too much to help such a consumer-focused device, but Best Buy’s carrying of it is bigger news. As much as the additional distribution will help Microsoft, Best Buy may be the bigger winner. Not only will it add to Best Buy’s selection, but it will drive store traffic to offer exposure to a host of other Windows RT and Windows 8 devices. In contrast, there was little to cross-sell Surface customers at Microsoft’s popup stores beyond perhaps a copy of Halo 4 and it stocked only two Windows devices beyond Surface.

  
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