Clearly, a $120 keyboard add-on for RIM’s PlayBook won’t be enough to immediately reverse the fortunes of RIM’s tablet, a product that now bears the burden of carrying RIM from the glory days of the BlackBerry 7 legacy to its future of BlackBerry 10.
Indeed, the peripheral, at best, brings the PlayBook closer to par with integrated keyboard offerings designed for products such as the iPad and ASUS Transformer line. Nonetheless, the PlayBook keyboard in its neat little netbookesque shell, should appeal to RIM’s core; many of these folks are QWERTY junkies. It always struck me as a serious omission that RIM did not provide a keyboard companion for the PlayBook. Of course, its 7” display creates design challenges in terms of making an effective input device that matches the width of the device.
But in case you were hoping that RIM had shifted its marketing focus away from the enterprise, a decision that led to shipping the device with the consumer-unfriendly first version of BlackBerry Bridge, there’s little to report. The video showing off the accessory demonstrates… Citrix client.. It’s not even clear from the video if the keyboard works with the kind of native Playbook apps that RIM is so ardently seeking to woo, much less RIM’s own, recently upgraded Docs to Go suite that is a nice differentiator for the device.