I’d like to teach the world to sing in Dolby TrueHD

In recruiting John Sculley to Apple, Steve Jobs allegedly asked the Pepsi executive, “Do you want to want to spend the rest of your life selling sugar water or do you want to change the world?” Well, now you don’t have to decide between refreshment and resolution, as long as you’re changing the world of high-definition video discs. At mycokerewards.com, the highest-end electronics product one can aspire to is a Toshiba HD-DVD player, yours free for just 13,125 points, and a significant technological step-up from the product that requires the second highest number of points, a Caonon miniDV camcorder for 12,187 points.  Now the question is, will Pepsi provide a way to get a Blu-ray player?

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