Category Archives: Mobile Devices
As Palm introduced its failed candidates for salvation, webOS and the Palm Pre at its press conference at CES 2009, the company talked about what it perceived as an advantage versus Google, Apple, Microsoft and Samsung. Palm had mobile in its roots and Palm was a mobile-only company. That perceived advantage went out the window when the company was purchased by HP. Then Motorola — or at least Motorola Mobility despite its now-divorced cable equipment ties — was acquired by Google and now Nokia is en route to being absorbed into Microsoft. That leaves the white knight-seeking BlackBerry, which expects to wrap up a transaction by November. Who knows how much of its business may be left intact by then?
Mostly likely, that will be it for the handset pioneers, but there will still be one major handset maker that isn’t substantively in any other device categories: HTC, which is facing its own struggles and volatility. Blame the demise of the mobile pure play on the rise of ecosystems and the scale of a few industry giants such as Apple and Samsung. But mobile pure plays were also a victim of their own success. The revolution that they helped to usher in became so important to consumers that it sprouted ties to other devices in their lives, devices that sometimes had dramatically different design requirements, distribution and cloud-based ties from the smartphone experience.
Like Apple, Amazon’s standing as a successful retailer has allowed it to drive the Kindle business beyond those of any other Android-based tablet maker. Both companies have succeeded in part because of their focus on the end-user or customer. The introduction of Whispercast, however, throws a wrinkle into that. This is the first “Whisper”-branded technology that caters to the needs of institutions, priming the pump for large-volume purchases.
It may also signal a continued move away from ads that are not enterprise-friendly; Amazon greatly reduced the price to remove ads in its latest round of Kindles. The move is timed well to take advantage of the larger, higher-end Kindle Fires on the way that can do a better job of displaying documents and other rich media as wel as the lower-end Kindle Paperwhites that are lean, mean text-reading machines. It also helps to shore up Amazon’s defenses now that its main competitor is partnering with enterprise software giant Microsoft, but also to further differentiate it from the signage-class e-readers that may soon start to aggregate in that unforgiving pool known as “the bottom.”
MG Siegler gets very excited about the iPhone 5-inspired iPod touch, saying it will further obliterate the point-and-shoot camera market. But the only thing that gets obliterated over the course of the review from my fellow TechCrunch columnist is that argument. This is achieved via his own points which note that point-and-shoot cameras continue to improve and that a current-generation iPod touch now costs nearly 50 percent more I’ll say. If you value quality photography, not only can you get a superior point-and-shoot for less than the price of the iPod touch (increasingly even with Wi-Fi). And, by the way,the kinds of point-and-shoots being featured right now on Amazon’s home page are for underwater photography.
The iPod touch’s camera has improved, but it’s never been a camera cannibalizer. Indeed, the iPod touch has been holding up another category — MP3 players — under more severe attack from the real cannibals: subsidized smartphones. The digital media player market seen about everyone except Apple and semtimental Sony exit above the $100 price point. In contrast, the struggling point-and-shoot camera market continues to see robust if evolutionary (and not always profitable) competition from Canon, Nikon, Sony, Fujifilm, Pentax and Olympus.
Even Siegler concedes that the iPhone 5 is a better camera choice than the iPod touch, but notes that not everyone has an iPhone 5. That is true, but increasingly even cash-strapped US consumers can pick up smartphones on pre-paid carriers that would effectively obviate the need for an iPod touch. Siegler probably would never consider using such a device, but to deny their influence is to favor an iPod out-of-touch.
How can you tell the Lumia 920 has made a big impression even before launch? Even though the HTC 8x looks quite different (and slimmer) than the new Nokia flagship, people accuse HTC of copying Nokia. This is particularly interesting since colors were a relatively small part of the 920’s proposition, the 8x has a slimmer appearance, and the lower-end 8s has an even more differentiated two-tome “dipped” design (that I prefer to the 8x’s). A senior HTC executive described the coincidence as “unfortunate.” The anti-Apple crowd has also accused Apple of copying Nokia with the new iPod nano even though it’s easy to make the case that that design is a hybrid of the rolled aluminum sides that Apple has been using (as opposed to the polycarbonate on Nokia’s 800, 900 and 920) on the nano for years and the front face of the iPod touch/iPhone.
Engadget reports that a team of Microsoft developers have been working on Project Austin, a note-taking app for Courier presented a fascinating environment for visual project-based brainstorming and organization. Folding screens make much more sense when the system software has been built for it from the ground up. However, even when I wrote about Courier’s potential, I noted that most of the magic was in the software, offering “The iPad’s blank slate might make it possible to create something like Courier as an app.”
As the Engadget post notes, that came to pass. However, it cites Fifty-Three, Inc.’s Paper, which is merely a nicely executed and well-received drawing app, and not Taposé, the real attempt to implement the Courier on the iPad that has received a lukewarm reception. Windows 8 would strongly benefit from something that combined the intuitiveness of the touch interface with the power of the PC. Project Austin, which takes advantage of Windows 8’s capabilities, has much potential to be such a showcase app. Even untethered from what would have no doubt been a pricey device, though, it’s unclear how large the target market is for apps such as Project Austin or Taposé. And that, of course, was what would have killed the Courier, regardless of how it delivered its message.
The dead-on accuracy of the iPhone 5 rumors were in contrast to the lack of them pertaining to the new iPods, at least one of which underwent a far more dramatic form factor change from its predecessor. One of the few rumors that turned out to be false was that Apple might rename the iPod touch to the iTouch, making what is often a nickname for the device its official moniker. Part of the rationale was that the iPod touch, which is an iOS device, has relatively little in common with other iPods more focused on music playback. Also, since the advent of the touchscreen iPod nano, it hasn’t even been the only iPod nano with a touchscreen.
Still, the iPod touch’s “non-iPodness” has been true since the debut of the product and the name change wasn’t likely. While the iPod touch has always lived in the iPhone’s shadow, it’s been a a successful product in its own right, and the iPod brand has been built over a decade. It seems more likely that Apple will continue to gradually shift perceptions of what the iPod brand stands for rather than abandon that brand.
I believe Nokia when it says that the company has no Plan B, or that Plan B is to make Plan A a success – at least for now. Perhaps it would prefer not to consider such an alternative until it saw that Windows Phone was failing to make inroads after an extended period of time. Of course, the big question is, how long would that period be?
The line from Nokia is that the ecosystem of Windows Phone must succeed for Nokia to succeed. But I’m not sure it’s so black and white. Apple, and for years before it, RIM, succeeded with no other licensees of its operating system. There was that brief window where PalmOne was the only successful licensee of Palm OS, owned by PalmSource. And, really, which major handset provider besides Nokia was wildly successful with Symbian?
Indeed, while few doubt that Nokia will be the most successful Windows Phone licensee, a successful ecosystem does not necessarily make for a successful licensee. Some would argue that, if Windows Phone proves a failure beyond Nokia, than Microsoft should just purchase Nokia. But Stephen Elop, in recounting the story of how Nokia came to license Windows Phone, says that that was never on the table. Indeed, Nokia would be about as comfortable inside Microsoft as Motorola Mobility still looks inside Google. Not needing the IP, or being able to leverage it without purchase, Microsoft would be loath to buy Nokia no matter how high its share of Windows Phone became.