Recent Apple patents showing a flip-design iPhone and a DVR that might be able to exchange guide data with an iPhone (as well as give talk show hosts really bad haircuts) remind us that, while Apple has shared technology (operating systems, video and graphics support, iTunes support) among its entrants in each of the “three-screen” products — Mac, iPhone/iPod, and Apple TV, there really hasn’t been that much active collaboration among them at this point outside of being able to start a TV show or movie on one device and finish it on another (a cool feature, to be sure).
It’s fine for Apple to move slowly here. Consumers don’t buy “synergy”, they buy products. But just as I’ve credited the Apple store with providing an environment for letting consumers experience the iPod and expose the iPhone (particularly during the holiday season), Apple’s retail presence could make some of these difficult home networking concepts more palatable. The living room is definitely the weakest link and while the DVR market has been an extremely tough not to crack, Apple TV remains Apple’s weakest link in the chain.