This wasn't quite what I had in mind, when I suggested that Adobe should get into the hardware business, but accessories may be the closest you can get to software margins in the technology business and it may be the best looking leather mega-murse I've seen this side of Kenneth Cole, even if it is "for creatives and designers." The bag's exclusive brick-and-mortar retailer will be Barney's New York.
From the PDF (of course) press release:
The carryall balances form and functionality with style and elegance. Produced in striking black leather and outlined in red stitching, it’s designed to hold a 17-inch laptop, folders, PDAs, keys and cell phone.
I don't think even the most mindful "creative" would tote the space-wasting box used by most software as Adobe shows in the interior shot.